Aaliyah is a 38 year old woman who gets glue-in synthetic hair extensions every six weeks. Synthetic extensions cannot be shampooed and are instantly ruined if they are cleaned in any way.
She is frustrated by a persistent, low grade itch that starts a few days after her stylist appointment and is embarrassed by the rude looks she gets from coworkers when she scratches her scalp throughout the day. Coconut oil and Shea butter help a little bit.
Her friend tells her about My Skin of Color, which addresses her dermatologic concern in a non-judgmental, sensitive way. She is prescribed treatment that allows her to style her hair the way she wants while greatly reducing the itch.